Perceived Impacts of CHAN 2024 Tournament in Kenya

his survey was conducted to assess public awareness, attitudes, and concerns regarding Kenya’s upcoming role as a co-host of the CHAN 2024 football tournament in August 2025. The study focused on perceptions related to tourism potential, national pride, youth engagement, and financial or governance-related risks. The target population included Kenyan adults aged 18 and above, residing in 20 selected counties. A simple random sampling method was used to distribute an online questionnaire via WhatsApp and email. We obtained 126 complete and valid responses with ±8.7% margin of error at a 95% confidence level. The survey found Social media was the most popular channel (68.2%) where Kenyan obtained the CHAN 2024 information. A majority of respondent (92.1%) expressed that the tournament, 92.1% held an opinion that the tournament will bolster national pride while 84.1% believe it will enhance youth’s interest. However, respondents were concerned about overspending, budget diversion from essential services (57.1%), corruption or favoritism in CHAN-related contracts (61.5%), stadium underuse, SMEs exclusion, and political misuse (79.2%) remain. Thus, the public’s opinion for CHAN 2024 hinges on whether the perceived gains outweigh the perceived concerns.